Three staff of PMB have benefitted from a two-day training on Branding and Digital marketing from 11th to 12th October 2021 organized by SheTrades West Africa Project implemented by the International Trade Centre for SME’s and Business Support Organisations and held at the New Brookfields Hotel in Freetown.

The training is aimed at helping cashew and tropical fruit companies use social media for creative marketing, audience development and therefore use social media as a very powerful platform for reaching a very large audience.

According to the Facilitator, Abdelbasset Bouleouah, Marketing Branding and e-commerce sector and Enterprise Competitiveness International Trade Centre, digital communications (including social media, websites, email, and messaging) are an essential tool for doing business today, providing opportunities for business development and growth.

He added that achieving this takes effort and commitment but the good news is one can start simple, consistency, authenticity, and business readiness are the most important elements regardless of the channel he or she chooses.

The participants were encouraged to make good use of the opportunity to market their business using at least two digital communications; Facebook and Instagram or any other.
Key points emphasized by the Facilitators were:
The SME’s should improve on their photos- post professional photos
-Review their language before posting
– Make use of important dates in the country’s calendar and other international events
– They should avoid copyright- they should not use someone’s photo on their post.
The staff of PMB and other members of the Business Support Organisations were asked to serve as Coaches and will replicate the training to other SME’s in different parts of the country.

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